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Apple to Launch iPhone 15 with a Push Toward Premium Models on Tuesday

Last updated on September 20th, 2023 at 02:38 pm

Apple is gearing up to unveil the highly anticipated iPhone 15, alongside updates to its watches and AirPods, during an upcoming launch event tomorrow. The tech giant is once again focusing on encouraging users to opt for pricier models, a strategy that has significantly boosted revenue over the years.

Apple’s strategy of offering more expensive models has proven successful in recent years. With annual iPhone unit sales remaining relatively stable, the company has seen a substantial $70 billion increase in revenue. This shift has led Apple to prioritize measuring success by the amount of money each product generates rather than device unit sales.

In the upcoming launch, Apple is expected to introduce higher-priced top-end iPhones in select markets, featuring premium components such as titanium frames, upgraded camera sensors, and increased storage capacity. These enhancements are designed to provide users with even more incentives to invest in Apple’s premium smartphone offerings.

The iPhone 15 Pro models will be further differentiated from the standard models, boasting improved battery life, faster USB-C data transfer speeds, slimmer borders, and enhanced display quality. Additionally, the Pro versions will include a customizable action button and a faster chip, making the extra cost $200 to $300 for some consumers.

To sweeten the deal for potential buyers, Apple may market the difference as a mere $10 to $15 increase per month on installment plans. Furthermore, the top-of-the-line Pro Max model will feature an expanded optical zoom range via a periscope lens, doubling the iPhone’s zoom capabilities from 3x to approximately 6x.

Apple’s unveiling of these premium features and models is poised to boost its revenue further, catering to users who seek the best in terms of performance, functionality, and innovation.

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