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Google’s Sundar Pichai: Smartphone Manufacturing Set to Roll Out in 2024

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Sundar Pichai, CEO of Google and Alphabet, is on a mission to create a more useful and inclusive internet experience, particularly for India, a diverse nation with unique challenges and opportunities. At the recent Google for India event held in New Delhi, Pichai shared insights into the company’s strategies for the Indian market. Here are the key takeaways from this year’s event:

1. Manufacturing Pixel Smartphones in India:

  • In a significant move towards supporting the “Make in India” initiative, Google announced plans to manufacture Pixel smartphones in the country.
  • The company intends to start with the Pixel 8, partnering with both international and domestic manufacturers.
  • The goal is to make Pixel smartphones more accessible to Indian consumers, with an expected rollout in 2024.

2. Enhancing Products with AI and Local Partnerships:

  • Google introduced a more visual and locally focused generative AI experience in its search feature.
  • AI-powered overviews of over 100 crucial government programs will soon be available, covering areas such as employment, housing, healthcare, farming, and women’s welfare.
  • Small businesses will have improved visibility in search results, with a more visual and easily-filterable product feed.
  • Generative AI will empower businesses to create high-quality catalogs for richer shopping experiences.

3. Expanding Access to Formal Credit:

  • Leveraging India’s Unified Payment Interface (UPI), Google Pay users will now be able to access pre-approved credit lines from banks.
  • These services prioritize consent and privacy safeguards, enabling underserved but eligible individuals to access formal credit.
  • Small businesses will also gain more flexible and convenient options to meet their working capital needs.

4. Utilizing Google Cloud for Citizen-Centric Services:

  • Google Cloud initiated collaborations with prominent Indian organizations to expand the benefits of technology.
  • A partnership with Axis My India led to the creation of “a” super-app, aiming to enhance access to social welfare programs, amenities, employment opportunities, and healthcare.
  • Expanded collaboration with the Open Network for Digital Commerce (ONDC) will assist Farmer Producer Organizations in selling produce online.
  • The partnership with the international arm of the National Payments Corporation of India (NPCI) will introduce real-time payment systems via UPI for easier overseas transactions.

5. Strengthening Internet Safety with DigiKavach:

  • Internet safety is a top priority for Google. The DigiKavach initiative was introduced to combat online financial fraud.
  • The program involves collaborative efforts with industry partners and experts to study the operation of scammers and develop countermeasures against emerging scams.
  • The ultimate goal is to create a safer and more secure digital ecosystem, instilling confidence in internet users.

Sundar Pichai’s vision for India includes a comprehensive approach to digital inclusion, manufacturing, AI integration, financial access, and online safety. These initiatives are poised to have a profound impact on India’s digital landscape, making it more accessible, secure, and versatile for all.

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