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Yami Gautam’s film “Article 370” continues its impressive run at the box office, solidifying its status as a super hit. With controlled costs and strong theatrical performance, the film raked in Rs. 61.91 crore by the end of its second week.
The weekend saw a significant boost with Friday bringing in Rs. 3.12 crore, followed by Saturday and Sunday’s earnings of Rs. 5.25 crore and Rs. 7.25 crore respectively. Even on weekdays, the film maintained steady numbers, indicating sustained audience interest.
As the nation observes Maha Shivratri, a partial holiday, the film is expected to see further growth in box office collections. Additionally, the upcoming weekend holds promise for increased footfalls, potentially leading to a surge in earnings.
With its compelling storyline and strong performances, “Article 370” has resonated well with audiences, contributing to its continued success. As it continues to dominate the box office, the film stands as a testament to the power of impactful storytelling and effective cost management in the Indian film industry.
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