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Hamara Shauchalay: Hamara Samman Campaign Launched on World Toilet Day

Table of Contents

  1. Introduction to the Campaign
    • Overview of “Hamara Shauchalay: Hamara Samman”
    • Alignment with World Toilet Day & Human Rights Day
  2. Goals and Objectives
    • Sustaining Open Defecation Free (ODF) Status
    • Promoting Behavioral Change for Cleaner Communities
  3. Focus Areas of the Campaign
    • Addressing Vulnerable Groups
    • Emphasizing Toilets as a Dignity Tool
  4. Key Activities and Initiatives
    • Competitions and Rewards
    • Community Outreach Programs
    • Celebrating Sanitation Workers
    • Citizen Engagement on Social Media
  5. Statements from Key Stakeholders
    • Secretary, DDWS, Ashok KK Meena’s Vision
    • Commitment to SDG 6 and Inclusive Sanitation
  6. Role of Governance and Community Participation
    • Responsibilities Across Administrative Levels
    • Leadership by Chief Ministers and District Magistrates
  7. Impact and Long-Term Vision
    • Enhancing Toilet Infrastructure
    • Building a Sustainable and Dignified Sanitation Culture

Introduction to the Campaign

The Department of Drinking Water and Sanitation (DDWS) launched the nationwide campaign “Hamara Shauchalay: Hamara Samman” (HSHS) on November 19, 2024, coinciding with World Toilet Day. The campaign will culminate on Human Rights Day, December 10, 2024, underscoring the connection between sanitation, dignity & human rights.

Goals and Objectives

The campaign Hamara Shauchalay: Hamara Samman aims to:

  • Sustain India’s ODF status achieved in 2019 under the Swachh Bharat Mission (SBM).
  • Focus on creating ODF Plus Model villages through continuous behavioral change & community engagement.
  • Reinforce the critical importance of sanitation for public health & equality.

Focus Areas of the Campaign

The Hamara Shauchalay: Hamara Samman initiative particularly highlights:

  • The needs of vulnerable groups, such as women and girls.
  • The role of toilets is more than infrastructure—symbolizing dignity, equality & public health.
    The campaign tagline, “शौचालय संवारें, जीवन निखारें” (Enhance Toilets, Enrich Lives), captures its essence.

Key Activities and Initiatives

  1. Competitions and Rewards
    • Identifying and rewarding the best-maintained household toilets (IHHLs) and community sanitary complexes (CSCs) to encourage exemplary practices.
  2. Community Outreach Programs
    • Ratri Chaupals and WASH clubs to foster collective responsibility for sanitation.
  3. Honoring Sanitation Workers
    • Organizing dignity camps to celebrate their contributions and ensure their inclusion in welfare programs.
  4. Citizen Engagement on Social Media
    • Encouraging citizens to share success stories using hashtags #ToiletsForDignity and #MyToiletMyPride on platforms like MyGov.

Statements from Key Stakeholders

Ashok KK Meena, Secretary, DDWS, emphasized the importance of a bottom-up approach, stating:
“Sanitation is a cornerstone of dignity and development. This campaign empowers communities by involving all stakeholders to sustain sanitation practices, build pride, and ensure long-term impact.”

Role of Governance and Community Participation

The campaign involves leaders at every level:

  • Chief Ministers and State Ministers will oversee state-level events.
  • District Magistrates and elected representatives will lead district programs.

This decentralized approach ensures inclusive participation and accountability.

Impact and Long-Term Vision

The Hamara Shauchalay: Hamara Samman campaign is a step toward:

  • Enhancing sanitation infrastructure.
  • Promoting pride in clean, functional toilets.
  • Building a healthier and more dignified India.

By sustaining ODF achievements, the campaign transforms sanitation into a continuous journey rather than a one-time milestone.

Conclusion: Hamara Shauchalay: Hamara Samman

The DDWS calls on citizens to join the HSHS initiative, making sanitation a shared responsibility and a symbol of national pride. Let us collectively work toward a Clean India, Healthy India, upholding the legacy of the Swachh Bharat Mission.

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