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“Meri Maati Mera Desh” Campaign: Honoring the Sacrifices of Our Brave Veers

Estimated reading time: 2 minutes

On August 9, 2023, the nationwide “Meri Maati Mera Desh” campaign was launched to pay heartfelt tributes to the courageous ‘Veers’ who sacrificed their lives for our nation. This campaign marks the culmination of the ‘Azadi ka Amrit Mahotsav,’ which commenced on March 12, 2021, and has witnessed extensive public participation, with over 2 lakh programs organized across India.

Campaign Highlights:

The “Meri Maati Mera Desh” campaign encompasses various initiatives aimed at commemorating the valiant sacrifices of our Bravehearts. These include the establishment of Shilaphalakams dedicated to freedom fighters and security forces, as well as programs like Panch Pran Pledge, Vasudha Vandan, and Veeron ka Vandan.

Phenomenal Success of Phase One:

The first phase of the campaign achieved remarkable success, with extensive reach and massive public involvement. Over 2.33 lakh Shilaphalakams have been erected across 36 States/UTs. Nearly 4 crore Panch Pran pledge selfies have been uploaded on the website, and more than 2 lakh Braveheart felicitation programs have been organized nationwide. Under the Vasudha Vandan theme, over 2.36 crore indigenous saplings have been planted, and 2.63 lakh Amrit Vatikas have been created.

Entering Phase Two: Amrit Kalash Yatras:

The campaign is now gearing up for its second phase, which includes Amrit Kalash Yatras planned across the country. With a pan-India outreach, the campaign aims to reach every household. Soil and rice grains are being collected from over 6 lakh villages in rural areas and from wards in urban areas throughout India. In rural regions, these will be combined at the block level to create block-level Kalash. In urban areas, mitti is collected from wards and transported to Delhi through the State capital. It is expected that more than 8500 Kalash will arrive in Delhi by the end of October for the final program. The soil collected from all corners of India will be placed in the Amrit Vatika and Amrit Memorial, establishing a lasting legacy to commemorate the Azadi Ka Amrit Mahotsav.

This campaign not only pays homage to our Brave Veers but also unites the nation in a powerful symbol of unity and remembrance, celebrating the sacrifices made for India’s freedom and progress.

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