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Ministry of Women and Child Development Joins “Ek Tareekh, Ek Ghanta, Ek Saath” for Swachhata Hi Seva Campaign

In a notable collaboration, the Ministry of Women and Child Development is taking an active role in “Ek Tareekh, Ek Ghanta, Ek Saath,” a pivotal event within the Swachhata Hi Seva Campaign, commemorating the 9th anniversary of the Swachh Bharat Mission. Scheduled for October 1, 2023, at 10 a.m., this one-hour campaign seeks to emphasize the importance of cleanliness and community involvement.

The Swachh Bharat Mission, a flagship initiative of the Ministry of Housing and Urban Affairs, has unveiled the “Swachhata Hi Seva (SHS) – 2023” program, spanning from September 15 to October 2, 2023. SHS-2023 is dedicated to realizing a “Garbage Free India” by spotlighting visible, high-level cleanliness through Shramdaan (voluntary labor) and Jan Bhagidari (public participation). The Ministry of Women and Child Development is wholeheartedly dedicated to ensuring that cleaning activities are carried out with active community involvement, leaving a tangible impact on the ground.

With a plan encompassing over 29,000 events and an expected participation of more than 1.5 million individuals, these cleanliness drives are organized through Anganwadi Centres, One Stop Centres, and offices of the National Institute of Public Cooperation and Child Development (NIPCCD) under the Ministry, all as part of the “Ek Tareekh, Ek Ghanta, Ek Saath” campaign.

These initiatives will primarily target public areas, including spaces near Anganwadi Centres, bus stands, railway stations, beaches, tourist destinations, riverfronts, ghats, drains, and more, in both rural and urban areas across the States and Union Territories. Furthermore, special drives within Anganwadi centers aim to raise awareness about cleanliness and hygiene among children, pregnant women, and lactating women. The enthusiastic participation in the campaign underscores the dedication and commitment of diverse stakeholders toward achieving a cleaner and healthier environment for all.

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