Last updated on September 21st, 2023 at 03:12 pm
Estimated reading time: 2 minutes
Josh, a homegrown Indian short video app, has installed itself as the chief in the marketplace, cementing its dominance with a big and passionate user community. Each creator and viewer finds the app’s services immensely fulfilling, ensuring its sturdy position in the enterprise. To make its presence felt and make high-quality use of the platform, Josh regularly introduces thrilling demanding situations for the customers.
Ultimate year, during the second wave of COVID-19, Josh initiated a consciousness inquiring for its customers to be secure & put on a mask. Creators unfold awareness in an entertaining way by developing movies of dance, skits, lipsync & expressions by means of wearing the masks. Named #MaskAlert campaign led to flying shades! Josh believes in the use of the strength of social media and placing it to the quality of use!
Presently, across India, there is a surge in cases of Eye Flu. To prevent contamination, docs are recommending, to hold hygiene and wear sun shades outside as it protects our eyes from dirt debris, pollutants, and other irritants that might input the eye. This called for motion and Josh set in a new campaign: #ChashmaOn to unfold awareness across the same! Josh knows how to do it in fashion and here’s how they efficaciously ran a recognition marketing campaign:
https://share.Myjosh.In/assignment/c05934ad-3333-43c8-bc48-39f6c8a3baaf With nearly 50M views and over 800 films the marketing campaign was a success!
Creators shared great enthusiasm in participation :
https://share.myjosh.in/video/9ca4f22e-f4e8-441c-ac20-1c59fd772d8f
https://share.myjosh.in/video/b30dfa06-17cc-479b-915f-61026795096d
https://share.myjosh.in/video/a69f2b6f-f8cb-4abb-8e66-6de4398a86ab
https://share.myjosh.in/video/01a2a04d-4edd-44cd-b1a7-4a47e8a9a0e5
https://share.myjosh.in/video/2ff5e7bd-a43d-436e-8c64-a8fdac300a27
https://share.myjosh.in/video/31077b78-92aa-456d-9e10-e7a5a4318d42?ref_action=swipe
https://share.myjosh.in/video/2fd9fdd3-3a28-4a51-9b81-e76b31e6b336?ref_action=swipe
https://share.myjosh.in/video/ddc68445-9b71-4c09-a358-b4d58401813b?u=0x3ce8e4d8bf80f4cd
https://share.myjosh.in/video/e3b67456-e07a-4873-9dd1-89a3f01d28c5
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