.jpg "Josh Collaborates with Calcutta Cacophony for a Soulful Local Experience in 2022.")
Last updated on September 20th, 2023 at 08:40 pm
Estimated reading time: 2 minutes
Since its launch, Indian-made Josh has been making waves in the short video apps market. The app makes both creators and viewers happy. The Josh team is always working on creating a better experience for users with interesting campaigns and collaborations. Its users will be thrilled with its most recent collaboration, as Josh has a huge market.
Josh joins hands with Calcutta Cacophony for The Soul Local, in the year 2022. As part of the promotional deal, Josh joined as the exclusive online partner. The music festival was attended by a host of creators, influencers, and KOLs including Arko Mukherjee, Underground Authority, and Indian Ocean.
#TSLonJosh, an online campaign to promote The Soul Local, was introduced on the app. The event started on December 16 and ended on December 26. Over 500 videos were created by users as a part of the campaign. These videos received over 35.4 million views and 2.7 million hearts.
At the event, which was held on December 24 and December 25, Josh stars engaged, interacted, and created content with various cosplay artists, food stalls, and emerging businesses from across West Bengal and Other states in India. Josh’s content stage was set up on-ground to engage with the creators, influencers, and visitors from the local towns, nearby cities, and villages.
Adreja and Alivia, the creators, went on the main stage and talked about the Josh Content stage #TSLonJosh online campaign and app downloads. As part of the deal, gratification units were given to the guests, including celebs, creators, influencers, and UGC winners from the online campaign. The sipper, mat, skipping ropes, ball, frisbee, stickers, and drawstring bag are the gratification units.
Here are some of the Josh creators who attended the event:
Sam Bhattacharyya
Influencers were provided with VIP and GA access for both days, whereas Josh Music artists got an opportunity to perform on stage.
The event was held at the Gitanjali Stadium, Kolkata and the total footfall turned out to be over 17,000 per day.
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