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Toyota’s ‘Great 4X4 Expedition’ Ventures Eastward to Purulia, West Bengal”

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Toyota Kirloskar Motor (TKM) has unveiled the latest leg of its exciting ‘Great 4X4 Expedition’ in the heart of West Bengal. This adrenaline-pumping adventure, spanned from October 13th to 15th, 2023, takes off from the picturesque landscape of Ajodhya Hill Top, Purulia, West Bengal. The expedition marks the fourth installment in a series of off-road journeys that have ignited the passions of 4X4 SUV enthusiasts across India.

A Journey of Unforgettable Experiences

The ‘Great 4X4 Expedition by Toyota’ promises participants an unforgettable experience, bringing together off-roading enthusiasts in a remarkable convoy of 4-wheel drive (4WD) SUVs. This thrilling adventure showcases Toyota’s esteemed models, including the Hilux, LC300, Fortuner, and Hyryder AWD, and is not limited to Toyota owners alone – SUV enthusiasts from other brands are also joining in on the fun.

Off-Roading Challenges and Eco-Activities

The expedition, which kicked off at the luxurious Kushal Palli Resorts, is set to navigate participants through challenging terrains, showcasing the extraordinary capabilities of 4X4 vehicles. A unique feature of this adventure is the specially crafted 4WD trail at Lahariya, presenting natural obstacles such as articulation, side inclines, rugged sections, deep ditches, muddy terrain, and rocky beds. These thoughtfully designed tracks promise an unparalleled off-roading adventure, demonstrating the exceptional versatility of 4X4 vehicles.

Safety-first is Toyota’s mantra, and comprehensive safety protocols are in place throughout the expedition. Experienced 4X4 professionals will closely guide participants, ensuring both safety and enjoyment. Beyond the adrenaline rush, the expedition places significant emphasis on eco-activity, aligning with Toyota’s commitment to environmental protection and reducing carbon footprints. Participants will actively contribute to making a positive impact on the environment through a clean-up drive and a virtual tree plantation in collaboration with Sankalp Taru, an esteemed environmental preservation initiative.

Toyota’s Dedication to Adventure and Sustainability

Mr. Atul Sood, Vice President – Sales and Strategic Marketing at Toyota Kirloskar Motor, highlighted the company’s dedication to igniting the passion for adventure among the 4X4 SUV community and delivering exhilarating experiences. He emphasized that each ‘Great 4X4 Expedition by Toyota’ serves as an opportunity to connect with individuals passionate about 4X4 SUVs, regardless of their vehicle’s brand. The off-roading drives are conducted under expert supervision and with strict safety protocols in place, ensuring participants can enjoy the thrills while staying secure.

Beyond adventure, the expedition aims to inspire individuals to explore their desires for motorsports and strengthen their commitment to nature conservation through activities such as clean-up drives and tree plantations. Every participant will have the opportunity to contribute to the environment by planting saplings through Sankalp Taru, underlining Toyota’s commitment to sustainability.

Toyota’s ‘Great 4X4 Expedition’ continues to unite adventure enthusiasts, delivering not only exhilaration but also a commitment to environmental stewardship.

Overview of TKM:

  • Equity participation: Toyota Motor Corporation (Japan) – 89%, Kirloskar Systems Limited (India) – 11%
  • Number of employees: Approximately 6,000
  • Land area: Approximately 432 acres (approx. 1,700,000 m2)
  • Building area: 74,000 m2
  • Installed Production capacity: Up to 3,42,000 units

Overview of TKM 1st Plant:

  • Established: Oct 1997 (start of production: December 1999)
  • Location: Bidadi
  • Products: Innova HyCross, Innova Crysta, Fortuner, Legender (manufactured in India)
  • Installed Production capacity: Up to 1,32,000 units
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