In a significant stride towards championing gender equity and life skills development, the Board of Control for Cricket in India (BCCI), the International Cricket Council (ICC), and UNICEF India have jointly launched ‘CRIIIO 4 GOOD.’ This pioneering online initiative seeks to empower individuals with essential life skills while promoting gender equality and inclusivity.
The inauguration of ‘CRIIIO 4 GOOD’ took place amidst great enthusiasm at the iconic Narendra Modi Stadium in Ahmedabad. The launch event was graced by notable dignitaries, including BCCI Honorary Secretary Jay Shah, Union Minister of Education Dharmendra Pradhan, and Team India’s Vice-captain, Smriti Mandhana.
“This innovative initiative comes at a time when gender equity and empowerment have taken center stage in discussions on social progress and development. ‘CRIIIO 4 GOOD’ endeavors to make a tangible difference by providing individuals, especially young minds, with life skills that are vital for personal growth and success”.
“The program encompasses a wide range of life skills, including communication, leadership, teamwork, and problem-solving, among others. These skills not only enhance individual development but also contribute to building a more inclusive and equitable society”.
The collaborative effort between BCCI, ICC, and UNICEF India reflects the collective commitment to leveraging the popularity and influence of cricket to promote social change. Cricket, as a sport with a massive following in India, provides an excellent platform to convey essential life skills and foster gender equality.